Alex Panait
I've spent twenty years inside the problem. Marketing strategy, brand work, commercial growth. I've helped businesses find their footing and founders figure out what they're actually selling.
This is where I think out loud about all of it.
Recent writing
Growth & Scaling
The best salesperson on a support team is often already selling inside the tickets, and nobody notices because the org chart never asked. Here's what happened once we mapped the bridge on purpose.
Read Article →Creative Thinking & Problem Solving
A car elevator with a foot of clearance and zero flexibility taught me two things: how to actually solve a fixed constraint, and why judging a decision by its worst ninety seconds is the wrong math.
Read Article →Strategy
A $0 AI-generated website exists. It loads. It can look decent. The problem is what that comparison treats as equivalent.
Read Article →Strategy
Referrals feel like the gold standard until you realize they carry whatever story your customers have in their heads. Most of the time, that story is incomplete.
Read Article →Growth & Scaling
High-performing teams don't lose money on bad work. They lose it on effort the client never asked for, never noticed, and would never pay for.
Read Article →