I've spent twenty years inside the problem. Marketing strategy, brand work, commercial growth. I've helped businesses find their footing and founders figure out what they're actually selling. This is where I think out loud about all of it.
Recent writing
Creative Thinking & Problem Solving
Recently, OpenAI announced a new AI model designed to spend more time “thinking” before responding—a concept that got me reflecting on human problem-solving. What exactly is creative thinking, and why does it seem to come so naturally to some while others struggle?
Read Article →Growth & Scaling
When we talk about business growth, it often sounds like the ultimate goal. Everyone wants to grow, expand, and scale as quickly as possible. But here’s the truth: growth can be messy. It’s like coloring outside the lines—exciting, ambitious, but often disorganized and chaotic if not carefully managed. Growth is more than just increasing revenue or customer numbers; it’s about keeping everything balanced, ensuring that your business is equipped to handle the weight of expansion.
Read Article →Failures & Lessons Learned
Failure. It’s a word that sends shivers down the spine of many entrepreneurs and professionals. But what if I told you that failure isn’t just an inevitable part of business, it’s also a crucial element of growth and innovation? In business, just like on a whiteboard, mistakes are meant to be erased, but they’re never truly forgotten. They leave a mark—a lesson, a reminder, and a stepping stone toward something better.
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