Strategy
Free as in broken: What the $0 website comparison actually proves
4 min read
A $0 AI-generated website exists. It loads. It can look decent. The problem is what that comparison treats as equivalent.
Read Article →4 min read
Alex Panait
Alex Panait's personal blog
Sharp takes on growth, strategy, and what (some) founders get wrong.
I've spent twenty years inside the problem. Marketing strategy, brand work, commercial growth. I've helped businesses find their footing and founders figure out what they're actually selling.
This is where I think out loud about all of it.
Recent writing
Strategy
Broken telephone: Why your best clients are telling the wrong story
5 min read
Referrals feel like the gold standard until you realize they carry whatever story your customers have in their heads. Most of the time, that story is incomplete.
Read Article →5 min read
Growth & Scaling
The invisible upgrade: When caring about the work becomes a margin problem
4 min read
High-performing teams don't lose money on bad work. They lose it on effort the client never asked for, never noticed, and would never pay for.
Read Article →4 min read
Growth & Scaling
The plumbing, not the tap: What Rolex gets about marketing
3 min read
Most brands treat marketing like a tap they control. Rolex treats it like plumbing. One of those approaches builds a waitlist. The other manages one.
Read Article →3 min read
Creative Thinking & Problem Solving
Breaking the mold: How creative thinking unlocks breakthrough problem-solving
4 min read
Creative thinking isn't a talent you're born with. It's a skill you build by refusing to accept the first path you see.
Read Article →4 min read