Alex Panait
I've spent twenty years inside the problem. Marketing strategy, brand work, commercial growth. I've helped businesses find their footing and founders figure out what they're actually selling.
This is where I think out loud about all of it.
Recent writing
Strategy
Referrals feel like the gold standard until you realize they carry whatever story your customers have in their heads. Most of the time, that story is incomplete.
Read Article →Growth & Scaling
High-performing teams don't lose money on bad work. They lose it on effort the client never asked for, never noticed, and would never pay for.
Read Article →Growth & Scaling
Most brands treat marketing like a tap they control. Rolex treats it like plumbing. One of those approaches builds a waitlist. The other manages one.
Read Article →Creative Thinking & Problem Solving
Creative thinking isn't a talent you're born with. It's a skill you build by refusing to accept the first path you see.
Read Article →Growth & Scaling
Growth is the goal until it isn't. Here's what happens when you scale faster than your business can actually handle.
Read Article →