Strategy
Free as in broken: What the $0 website comparison actually proves
4 min read
A $0 AI-generated website exists. It loads. It can look decent. The problem is what that comparison treats as equivalent.
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Whiteboard
The Whiteboard.
This is where I write about starting, scaling, and occasionally winding down businesses. Strategy, growth, the decisions that don't show up in the case studies. Not a newsletter. Not a content calendar. Just thinking, done in public.
Strategy
Broken telephone: Why your best clients are telling the wrong story
5 min read
Referrals feel like the gold standard until you realize they carry whatever story your customers have in their heads. Most of the time, that story is incomplete.
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Growth & Scaling
The invisible upgrade: When caring about the work becomes a margin problem
4 min read
High-performing teams don't lose money on bad work. They lose it on effort the client never asked for, never noticed, and would never pay for.
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Growth & Scaling
The plumbing, not the tap: What Rolex gets about marketing
3 min read
Most brands treat marketing like a tap they control. Rolex treats it like plumbing. One of those approaches builds a waitlist. The other manages one.
Read Article →3 min read
Creative Thinking & Problem Solving
Breaking the mold: How creative thinking unlocks breakthrough problem-solving
4 min read
Creative thinking isn't a talent you're born with. It's a skill you build by refusing to accept the first path you see.
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Growth & Scaling
Coloring outside the lines: The real math of business growth
4 min read
Growth is the goal until it isn't. Here's what happens when you scale faster than your business can actually handle.
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Failures & Lessons Learned
Erased but not forgotten: Why failure is a business strategy
4 min read
Failure isn't just an inevitable part of business. It's one of the most useful tools you have, if you know how to use it.
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Strategy
Flexible strategy: planning for the unknown
4 min read
The best plan you've ever built will eventually meet a market that didn't get the memo. Here's how to build a strategy that holds up anyway.
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Scribbles
Hello, World.
2 min read
Every blog starts somewhere. This one starts with twenty years of being inside the problem and a few things worth saying about what that actually looks like.
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